Seoul, South Korea, November 5th, 2026, Chainwire
With phased rollout targeted for the first half of 2027, the service is expected to connect LINE FRIENDS’ online and offline commerce with the Web3 ecosystem, offering customers in Korea and abroad an additional payment option for purchasing physical products with minicoin
Digital IP entertainment company IPX (formerly LINE FRIENDS) plans to introduce a payment service using ‘minicoin’ at LINE FRIENDS online and offline stores. The service is intended to make digital asset payments a seamless extension of the fan experience, linking fans’ engagement with character IP to the point of purchase and connecting IPX’s online and offline commerce with a Web3-based digital ecosystem.
For more than a decade, IPX has brought its character IPs to life through products, content, and pop-ups, extending these experiences across online and offline channels worldwide. Building on its expertise in IP and retail, the introduction of this service presents a new digital IP commerce model that integrates digital asset payment technology into IP merchandise purchases.
Minicoin is a utility coin developed and issued by Mini Labs under an official license granted by IPX to use its globally popular ‘minini’ character IP. Its blockchain-based ecosystem seeks to transparently record activities generated through interactions between IP and fans, including creation, consumption, and transactions, and link them to registration and settlement processes.
The minicoin payment service is planned for phased rollout across LINE FRIENDS stores in Korea and abroad, with a rollout targeted for the first half of 2027. The service is expected to offer international visitors and overseas fans additional payment options. K-POP SQUARE, which opened in the heart of Seoul’s Hongdae district in June 2025, welcomed over one million visitors in its first year, approximately 80% of whom were international fans from more than 90 countries. As digital assets gain traction as payment methods worldwide, the service is expected to see strong demand.
“This service rollout marks an important step toward using digital assets to purchase physical merchandise, beyond trading and use within specific platforms,” said an IPX official. “We believe that the value of IP can grow further as it expands beyond connecting with fans through content and products to finding new ways to engage with them across the digital IP ecosystem. We will continue to explore new IP business opportunities that connect IP, fans, and commerce together in this evolving landscape.”
About IPX (F.K.A. LINE FRIENDS)
IPX is the new corporate name of LINE FRIENDS, a global character brand that started with original characters including BROWN, CONY, and SALLY, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. IPX has announced a new business strategy that it would accelerate the global expansion of its IP businesses by diversifying its IP portfolios targeting all ages and advancing its digital and retail business. IPX provides diverse IP experiences including BT21(BTS), ZO&FRIENDS(G-DRAGON), minini, and JOGUMAN. It has also carried out its IP-based business by partnering with global companies including Netflix (original animated series) and HoYoverse (Genshin Impact) to win the hearts of over 50 million Millennials and Generation Z worldwide. IPX currently operates in 18 markets worldwide, including Seoul, New York, LA, Tokyo, and Shanghai, and operates on 8 online sales platforms.
Contacts
Manager
Jiwoo Hong
Burson
jiwoo.hong@bursonglobal.com
Sr. Director
Hanna Park
Burson
hanna.park@bursonglobal.com
